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Search Engine
Optimization
Your efforts to createan
attractive site are of little value
if your target market can’t find
your site. Since search engines
produce over 90% of all Web traffic,
increasing your visibility on search
engines is an essential part of any
marketing program. Search Engine
Optimization involves a combination
of elements including keywords,
descriptions, page titles, text, and
links among other techniques to
increase your site’s ranking on
major search engines for selected
search terms. These recommendations
can be implemented by Totally In
Design or by your Web designer.
Following implementation of these
changes your site can be
re-submitted to the major search
engines for review on an individual
basis.
Please be aware that there are many
companies offering to improve your
ranking with tricks and gimmicks.
These may work for in the short run,
but can result in downgrading or
deletion of your site from a search
engine's listings. Totally In Design helps assure good content
on your site and good visibility on
search engines.
Remember that high placement in a
search engine or even the traffic it
generates on your site isn’t your
goal. The sales generated by the
visits to your site are your real
objective. Let us help make the Web
work for you.
Pay-Per-Click Ads
These small ads or sponsored
listings on search engines are one
of the newest ways to drive more
traffic to your Web site. Your ad
appears in response to the use of
search terms you specify. Totally In
Design can help select
cost-effective search terms, write
the ad and monitor its performance.
Pay-Per Click ads are a quick and
affordable way to attract customers
with specific interests.
What are Pay per Click ads?
Pay-Per-Click (PPC) ads are
small ads or sponsored listings that
appear when an advertiser’s key word
or phrase matches the words used in
a search. The ad or listing has a
hot link to the Web page of your
choice. PPC ads are available for
most popular search engines. PPC ad
placements are based primarily on
competitive bids for the keywords.
Your ad appears when a matching
search term is entered. You are
charged only when your ad is
clicked.
Who uses PPC ads?
More than 100,000 advertisers
are using PPC ads to reach the 90
million people who search the Web
each month.
Where do the ads appear?
They appear on popular search
engines such as Google, Yahoo, MSN,
and AOL. PPC ads reach over 90% of
all Web users.
Geographically, search engine ads
can be limited to the US or expanded
to reach targeted markets in the UK,
Germany, France and Japan. Used in
conjunction with specially adapted
Web pages, these ads can be a low
cost way to expand your business
overseas.
How does Totally In Design
help with
PPC ads?
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Recommend search terms that
match your business. We look for
words that will bring the right
visitors to your Web site at the
lowest price.
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Write compelling ad copy and
listings that appear on the
search engine in accordance with
rules of the PPC programs.
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Monitor the results
(impressions, clicks, cost, ROI)
and the impact on your Web
traffic and sales.
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Let us review your existing PPC
ad programs or create a new
campaign. Let us help you find
the optimum combination of
traffic and cost for maximum
profits.
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